Kev Tawm Tsam Polarizes Cov Neeg Muag Khoom, 50% Yog Qhov Zoo Txog Yav Tom Ntej

Kev sib tawg polarizes cov khw muag khoom, 50% muaj kev xav zoo txog yav tom ntej

Daim ntawv tshaj tawm no, muaj npe hu ua "Nielsen's Hauv Kev Tshawb Fawb Txog Kev Hloov pauv thiab Cov Cuam Tshuam hauv Tuam Tshoj Cov Khoom Muag raws li Kev Tshaj Tawm," tshawb fawb cov tuam txhab muag khoom tseem ceeb hauv lub teb chaws thiab ntau dua 10,000 cov khw muag khoom noj khoom haus channel. Cov kev tshawb fawb qhia tau hais tias cov kev coj khaub thuas tshiab ua rau lub ntsws muaj feem cuam tshuam rau cov neeg muag khoom lag luam thaum lub caij nplooj ntoo hlav. Ntawm cov tuam txhab muag khoom tau soj ntsuam, 42% tshaj tawm tias kev muag khoom poob qis piv rau tib lub sijhawm ntawm xyoo tas los, ntawm uas 29% muaj qhov poob qis. Ntawm qhov tsis sib xws, 44% ntawm cov neeg muag khoom qhia txog kev muag khoom loj, uas 28% qhia txog kev loj hlob tseem ceeb.
Los ntawm qhov pom ntawm cov ntawv sib txawv, feem ntau ntawm cov ntawv loj, xws li hypermarkets thiab cov khw muag khoom lag luam, qhia tias kev muag khoom tau nce zoo, thiab cov neeg muag khoom muag vam khom cov saw muaj zog kom ua tau zoo. Kev loj hlob ntawm cov lag luam me, tshwj xeeb yog cov khw muag khoom yooj yim, tau qeeb. Kev tu tus kheej thiab cov khw muag khoom noj thiab tsev muag khoom tshwj xeeb rau cov niam thiab cov menyuam mos tau muaj kev cuam tshuam loj heev. Txawm li cas los xij, qee lub khw muag niam thiab menyuam mos tseem nthuav dav online thiab kev lag luam kev lag luam kom tau raws li cov neeg siv khoom xav tau thaum muaj kev sib kis. Tseem ceeb loj hlob.

Kev tshawb nrhiav Nielsen qhia tau hais tias nyob rau hauv kev kis mob, tsis txaus ntseeg qee yam, nyuaj rau kev thauj khoom thiab xa tawm, thiab tsis muaj peev xwm ua haujlwm tau zoo rau kev txiav txim online xa khoom yog peb qhov teeb meem loj uas tau ntsib los ntawm cov neeg muag khoom. Ntawm cov tuam txhab muag khoom lag luam tau soj ntsuam, 62% xav tias lawv cov pawg yav dhau los tsis muaj khoom siv txaus thiab tias lub koom haum xwm txheej ceev tsis tau raws sijhawm; 59% xav tias kev nqis peev los ntawm qee pawg tau nce, kev xa tawm thiab kev xa tawm yog qhov nyuaj, thiab cov khoom xa khoom tau poob. Cov kev thov online tau nce, thiab kev xa khoom hauv tsev tsis txaus.

Txawm li cas los xij, qee lub khw muag khoom muag tau teeb tsa thiab teb nrawm, pib ua kev sib tw ua ke los pab cov tuam txhab tig mus daws teeb meem. Cov kev ntsuas no suav nrog kev hloov pauv tau yooj yim ntawm txoj hlua xa khoom, xyuas kom zoo ntawm cov khoom lag luam, meej meej siv cov neeg ua haujlwm, kho lub sijhawm ua haujlwm, txhim kho khoom siv hauv online thiab zej zog kev yuav khoom, thiab ntxiv dag zog rau cov khw muag khoom lag luam kom nce shoppers 'kev ntseeg siab thiab kev nyiam.

Yuav luag 50% ntawm cov neeg muag khoom lag luam muaj qhov zoo txog yav tom ntej